In 2018, #starwarsday was the most-used hashtag by brands with 2,678 tweets. If you think that this growth is astronomical, you are right. Unmetric has tracked a staggering 5,500% growth in Star Wars day content being published by brands since 2012!
Here’s how Star Wars Day has grown over the years. Star Wars day is something that has grown and grown in popularity with each passing year. The Internet, and in particular, Twitter, loves a good, obscure day to celebrate (think Ed Balls day) and Star Wars day offers the perfect combination of geek, mass appeal and opportunity for pun-filled content. Note – This post was first published in 2016, it has been updated recently in April, 2019.
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